The opening weeks of the season bring fierce competition to attract the attention of the more seasoned bettors, a cohort likely to deliver higher than average lifetime values to the sportsbooks that can land and keep them. Sportsbooks consider the start and end of the football season as crucial customer acquisition periods. It’s a simple offer geared to the sportsbook’s target consumer in the runup to the most watched event of the year, which also has the broadest audience - choose either side to win and get paid at exorbitant odds, set to match the Roman numerals of this Super Bowl, if you’re right. The hook: With FanDuel offering new customers 56-1 odds on either team to win the Super Bowl - a generous $280 payday on a max bet of $5 - Lady Luck can finally take some time off. The Super Bowl-themed TV spot that FanDuel rolled out this week features actress Jennifer Coolidge as “Lady Luck,” arriving at the airport for a trip to Bora Bora. FanDuel tabs Jennifer Coolidge for Super Bowl-themed spot
Credits include a slew of Wieden+Kennedy Nike spots and, more recently, ’s Captain Obvious. But here’s a tidbit for you: It also was directed by sports advertising royalty, Stacy Wall, who was a member of our first SBJ Forty Under 40 class back in 1999. The long-expected Caesars Sportsbook Super Bowl ad will feature Caesar, Cleo and the Mannings.
